Why did a cashback campaign start on October 1? There are 2 main reasons why the cashback campaign started on October 1.
The first reason is that the Japanese government would like to avoid falling our economy by the increase of consumption tax rate. The rate of consumption tax increased 2% on October 1. Japanese government would like to keep the consumption for a stable economy.
The second reason is that the Japanese government would like to increase the ratio of cashless payments against all payment for household.
The ministry of Economy, Trade and Industry informed the ratio of cashless payment in some countries in 2015 are as follows:
I am not sure how to calculate the ratio of cashless payment and the conditions.
But the Japanese ratio of cashless payment is low.
The participating stores of the campaign expressed themselves to consumers by a poster below. You may ask a question whether you can get a cashback or a point-back by cashless payment.